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Event Details
Event Name: CLA William A. Kern Lecture Series
Category: Academic/College Events
Sub Category: College of Liberal Arts
Description: The College of Liberal Arts
William A. Kern Lecture Series

Margo Buchanan-Oliver
University of Auckland, New Zealand

Thursday, October 17, 2013
Time: 6:00 pm
Place: Eastman Hall
Room 3287

Brand Pathologies: 'Monstrous' Consumer Relationships and the Media Brand Twilight

The Twilight media brand is a world-wide consumption phenomenon which predominantly speaks to female consumers who enter into fantastic and corporeal relationships with its market manifestations (books, films, merchandising, consumption communities). Twilight's brand narrative reifies the psychological and socio-cultural allure of the monstrous vampire and proffers its consumers a range of relational exposure ranging from 'Twihard' fandom to obsessive, addictive and transgressive behaviours. The consumer's relational exposure to this brand is the subject of this study, which explores the tensions that underpin female consumption of this powerful brand and demonstrate disturbing dimensions to the construction of consumer-brand relationships.

Dr. Margo Buchanan-Oliver is Professor of Marketing and a Director of the Centre of Digital Enterprise (CODE) at The University of Auckland Business School. Her current research focuses on the semiotics of representation, the politics of the consuming body, and the socio-cultural consumption of digital technologies. She has published in leading marketing journals and is a frequent peer reviewer.
Schedules: 10/17/2013   (6:00 PM - 8:00 PM)
Eastman Hall, Room 3287

Contact: Cassandra Shellman
Phone: 585-475-2057
Cost: Cost - NONE