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Event Details
Event Name: Saunders College of Business presents the Gasser Lecture featuring Daymond John
Categories: Academic/College Events
Alumni Events
Sub Category: College of Business
Description: Saunders College of Business presents the Gasser Lecture welcoming Daymond John during Brick City Homecoming and Family Weekend.

John’s creative vision and strong knowledge of the marketplace helped him create one of the most iconic fashion brands in recent years. FUBU, standing for “For Us by Us,” represented a lifestyle that was neglected by other clothing companies. Realizing this need in the marketplace, John created the untapped urban apparel space and laid the groundwork for other companies to compete in this newly established market.

In 2009, John joined the cast of the ABC entrepreneurial business show Shark Tank, produced by acclaimed TV producer Mark Burnett. As one of the “Sharks,” he and four other prominent executives listen to business pitches from everyday people hoping to launch their company or product to new heights. Investing his own money in every project, John becomes partners with the entrepreneurs, helping turn their dreams into a reality. Millions of viewers tune into the show as John demonstrates his marketing prowess and entrepreneurial insights. Due to the increasing amount of requests from major companies, Shark Branding was formed to provide companies with the marketing insights that have made John’s companies successful over the years.

Doors open at 2:00 PM
Presentation from 3:00-4:30 PM
Reception and book-signing to follow
Schedules: 10/11/2013   (3:00 PM - 4:30 PM)
Ingle Auditorium

Contact: Dana Pierce
Phone: 585-475-2199
Cost: Students - 5
Faculty/Staff - 15
Other - 25