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Event Details
Event Name: CLA Kern Lecture Series
Category: Academic/College Events
Sub Categories: College of Business
College of Liberal Arts
Description: Thursday, December 13th
4:00 pm
Max Lowenthal Hall, 12-3215

The College of Liberal Arts
William A. Kern Lecture Series
Saunders College of Business

Zeynep Arsel
Assistant Professor of Marketing
Concordia University, Montreal

Taste Regimes and Market-Mediated Practice

Taste has been conceptualized as a boundary-making mechanism, yet there is limited theory on how it enters into daily practice. This talk presents a practice-based framework of taste through qualitative and quantitative analysis of a popular home design blog, interviews with blog participants, and participant observation, which shows how aesthetics links to practical knowledge and becomes materialized through everyday consumption.

Zeynep Arsel was the 2011 recipient of a Petro Canada Young Innovator Award, and 2011 recipient of the Sidney J. Levy Award for best journal article based on a consumer culture theory oriented dissertation. She is also a research associate at the David O’Brien Centre for Sustainable Enterprise. She studies consumption with sociological, anthropological and historical foci. Her research has been featured in the Wall Street Journal,
Harper’s Magazine, Globe and Mail, WIRED, Psychology Today, Montreal Gazette, Vancouver Sun, Ottawa Citizen, Calgary Herald, The Star Phoenix, and many other outlets.
Schedules: 12/13/2012   (4:00 PM - 5:30 PM)
Max Lowenthal Hall, 12-3215

Contact: Cassandra Shellman
Phone: 475-2057
Cost: Cost - FREE