Richard De Veaux, Williams College
As we are all too aware, organizations accumulate vast amounts of data from a variety of sources nearly continuously. Big data advocates promise the moon and the stars as you harvest the potential of all these data. There is certainly a lot of hype. There’s no doubt that savvy organizations are fueling their strategic decision making with insights from data mining, but what are the challenges?
Much can wrong in the data mining process, even for trained professionals. In this talk I'll discuss a wide variety of case studies from a range of industries to illustrate the potential dangers and mistakes that can frustrate problem solving and discovery -- and that can unnecessarily waste resources. My goal is that by seeing some of the mistakes I have made, you will learn how to take advantage of data mining insights without committing the "Seven Deadly Sins."